Trademark Butler

Brand Kickoff

You started the company. Now find out if you can own the name.

Incorporation and a trade name registration do not protect your brand. Brand Kickoff tells you, in 72 hours, whether your name is clear to use and register in Canada, and exactly what it will cost to lock it down.

Fixed-fee quotewithin one business day

Start my Brand KickoffWhat's included

Perfect timing if you have just

  • Incorporated federally or provincially
  • Registered a business name or DBA
  • Bought the domain and started designing
  • Signed your first customers under a new brand

The earliest filer usually wins in Canada. Every month you wait is a month someone else could file first.

Why now

The cheapest time to fix a name problem is before anyone knows it

A rebrand after launch means new packaging, new domain, lost search equity and awkward customer emails. A Kickoff costs a fraction of that and takes three days.

Know before you spend

Packaging, signage, ads and inventory all carry the name. Confirm it is yours to build on first.

Filing date is your place in line

Canada is first-to-file in practice. The Kickoff gets you to a filing decision fast.

The right classes the first time

We map what you sell and what is coming next, so you are not paying to refile in a year.

A fixed quote, not a range

You leave the Kickoff knowing the exact professional fee to file, plus CIPO's government fee, itemized.

What's included

Everything you need to make a filing decision

One fixed fee. One report. One decision.

Brand Kickoff

One fixed fee, quoted before you start

Proceed to filing within 30 days and your Kickoff fee is credited toward the filing package.

Start my Brand Kickoff
  • Name reality check: is this name usable and registrable in Canada?
  • Trademark search summary for your primary mark and class
  • Recommendation on word mark vs. logo and which classes matter first
  • Fixed-fee filing quote you can accept in one email
  • 72-hour turnaround from a completed questionnaire

Every offer is quoted as a fixed professional fee, confirmed in writing before any work begins. Government (CIPO) fees and disbursements are always separate and passed through at cost.

Process

72 hours from questionnaire to decision

Designed for founders who have a hundred other things to do this week.

  1. 1

    Ten-minute questionnaire

    Your company name, brand name, what you sell, where you sell it and any logos you are using. Nothing you do not already know.

  2. 2

    Search and analysis

    Our team searches the Canadian register and common-law sources, then assesses whether the name is registrable and where the risks sit.

  3. 3

    Your Kickoff report

    Within 72 hours: a plain-English verdict, the recommended mark and classes, and a fixed filing quote.

  4. 4

    File when you are ready

    Reply yes and we file. Proceed within 30 days and the Kickoff fee is credited toward your filing package.

FAQ

Founder questions

I incorporated federally. Isn't my name protected?
Incorporation gives you the right to use that corporate name. It does not stop someone else from registering a confusingly similar trademark, and it does not give you the right to stop them from using a similar brand. A trademark registration does. They are different systems with different registries.
What if the name is not clear?
Then you find out now, for the price of a Kickoff, instead of after you have printed packaging and bought ads. The report will explain the problem and, where possible, suggest how to adjust the mark or the classes to reduce risk.
Do I need this if I already did a NUANS search?
A NUANS report is designed for corporate name approval and includes a basic trademark check, but it does not assess registrability or likelihood of confusion the way an agent does. Many founders are surprised by what a proper trademark search turns up.
What does the filing cost after the Kickoff?
Our standard filing package covers one mark in up to two classes, with CIPO's government fee billed separately. Your Kickoff report includes the exact quote for your situation, and the Kickoff fee is credited if you proceed within 30 days.
Can you do the Kickoff before I incorporate?
Yes, and it is often the best time. Clearing the brand name first avoids picking a corporate name you cannot build a brand on.

Three days from now you could know exactly where your brand stands.

Send your company and brand name. We will confirm the fee and send the questionnaire within one business day.

Start my Brand Kickoffor email trademarks@ewrcorporate.com